MEA Q4 2018

18 MEA MARKETS / Q4 2018 , Midwam is composed of interactive digital experience designers who are headquartered in Jeddah, Saudi Arabia. Recently, we caught up with Khalid AlMuawad who provided us with a detailed insight into the inner workings of the successful firm. Providing Full Interactive Digital Experiences as a Turn Key Solution Since 2012, the team at Midwam have been creating one- of-a-kind immersive experiences across the world. Their clients are pioneers: forward thinking corporations, cultural dignitaries, and global change-makers. Midwam creates one-of-a-kind immersive multimedia experiences that transform physical spaces and inspire audiences. Midwam specializes in delivering unparalleled large-scale transformational experiences powered by interactive and immersive technologies. they employ technology to develop holistic experience using digital media installations, interactive technology and immersive media across public spaces at architectural scale. They provide cutting edge immersive experience and development through a turn key solution that includes experience design, content development, hardware integration, and training to ensure seamless sustainability of the experience. Aiming to awe and engage they design their experiences to develop, engage and extend human senses, to create a new dimension of how public perceive and interact with content, to explore the possible with the impossible, and to seek solutions which can have tremendous value in building, developing and establishing the new emerging economies across the globe. Midwam’s mission is create holistic infinite experiences by humanizing interactive technology, thus the firm has exclusively affiliated with global partners to utilize subject matter experts on many fronts in different sectors. Khalid AlMuawad begins by informing us of the philosophy behind their client service, and how the team maintains the high standards they have set for themselves. “Human experience is much more than technological innovation or graphics, it’s a living, breathing monument to how technology is employed to embody values, ideas and culture. ‘Experience’ begins the moment you first encounter it and open the door to stories to come to life through physical, digital and human touchpoints. “To create something truly ground-breaking, we must approach this opportunity holistically, considering all the experience realms. At Midwam, our main objective is to elevate individuals lives, creating impact through our solutions. Midwam are a group holistic experience designers, not technology providers, which means that they work to understand humans they want to engage and humanize interactive technologies to tell stories and change perceptions. This approach has allowed us to move with a steady direction in alignment with our country’s direction under the vision of 2030, where our region has become a landscape full of opportunities and growth toward digitization. As a result, this has opened the door for us to really engage with the market and create tremendous impact through our solutions.” Going into further detail Khalid AlMuawad explains how this approach distinguishes them from their competitors, marking them out as the best possible option. 1810ME08